A little inspiration.

Explore the thinking behind an idea. Take what helps, leave room for your own approach.

ED video examples

Example breakdowns

Ideas to learn from, not copy.

Reference video · 1:02

A conversation with a friend

Reference video · 0:41

The husband angle

Reference video · 0:48

Woman POV — kitchen conversation

Reference video · 0:48

Seated explainer with a prop

Reference video · 1:29

Male POV — story and B-roll

Reference video · 0:10

On-screen list

Reference video · 0:27

Hands and captions — 4:5

Reference video · 0:27

Hands and captions — vertical

Reference video · 0:46

Product-page walkthrough

Reference video · 0:47

Whiteboard explainer

Reference video · 0:43

Kitchen direct-to-camera

Reference video · 0:49

Seated direct-to-camera

Reference video · 1:00

Selfie-style conversation

Reference video · 0:45

Product in hand

Reference video · 0:48

Male — product demonstration

Reference video · 0:41

Spanish — in-car conversation

Reference video · 2:14

Low Testosterone — reference example