Find your hook

Stop the scroll. Make them want the next sentence.

You’re creating a video that sells. Your opening needs to grab attention, make Telo Cobra relevant, and give someone a reason to keep watching. Open with a hard pattern interrupt to stop the scroll and frame the pain point fast. Your hook is the opening line, visual, or action that makes someone pause. It should introduce an interesting idea or just hold a banana in your hand—and make them want the next sentence. Think TikTok: direct, conversational, curious, and confident. Skip “Hey guys, today I’m going to talk about…” Start with the part worth hearing.

Start with a desire, question, or objection

What would make someone interested in the product? Maybe they want more confidence. Maybe they’re curious but skeptical. Maybe they want to know what makes Cobra worth considering. Pick one of those thoughts and build your opening around it.

1. The bold introduction

Put the product front and center with a line that has personality.

• “It’s called Cobra. Let’s talk about what’s actually inside.”
• “The name gets your attention. Here’s what you actually want to know.”
• “Okay, Telo Cobra—what’s the pitch?”

How to film it: Hold the mock up product close to the camera, then pull it back as you start explaining. Or just do green screen.

2. The curiosity hook

Open a question that the video will answer.

• “Before you put this in your nightstand, watch this.”
• “The packaging caught my attention. But this is the detail worth looking at.”
• “What exactly are you getting with Telo Cobra? Let’s break it down.”

How to film it: Start with a close-up, open the packaging, or reveal the product as you deliver the line.

3. The objection hook

Say the skeptical thought out loud, then answer it.

• “Another online ED brand? Fair question. Here’s the pitch.”
• “Looks good. But what are you actually paying for?”
• “Before you say ‘it’s all the same,’ here’s what to compare.”

How to film it: Speak straight to the camera. Give the opening a beat, then move into a specific product detail.

4. The desire hook

Connect the product to a situation people recognize.

• “The reservation is booked. The outfit is picked. Let’s talk about the nightstand.”
• “Date-night prep doesn’t have to end at the cologne.”
• “A little less awkwardness around men’s health? Let’s start here.”

How to film it: Use a getting-ready scene, a mirror shot, or a nightstand setup. Keep the delivery playful and natural.

5. The offer hook

When we give you an offer, make the value obvious immediately.

• “Here’s exactly what $83 per month gets you with Telo Cobra.”
• “Before you order Cobra, look at this offer.”
• “Buy 2 months Get 1 FREE. Let me show you what’s included.”

How to film it: Show the product and put the offer on screen. Use the current price and terms from your brief.

Turn attention into a reason to buy

The hook opens the sale. Your next sentence needs to move it forward. Use this structure: HOOK → REASON TO CARE → PRODUCT DETAIL → NEXT STEP For example:

• Hook:“Looks good. But what are you actually paying for?”
• Reason to care:“Let’s get past the packaging and look at what’s included.” (show green screen with the ingredients)
• Product detail:Explain one specific feature, service detail, or offer from your Cobra brief. Show it where possible.
• Next step:“Tap the link below to get current Cobra offer and get started.”
• “You are on the way to a better sex. Click the link below to fill out the 5min quiz”

Watch the example like a creator

When you watch the supplied video, look for:

• What interrupts the scroll?
• What desire or objection does the opening touch?
• How quickly does the product enter the story?
• What makes the pitch believable?
• How does the creator ask for the next step?

Take the selling structure and give it your own personality.

Bring energy. Keep it believable.

Speak like you’re showing someone something worth their attention. Use short sentences. Let your expressions do some work. Try a playful take, a confident take, and a more conversational take. You can be bold without inventing personal results or product promises. Sell the real details with better delivery.